To R Covey recommends listening to others in order to become aware of the values and goals of others. This enables you to find common ground and thus maintain productive relationships with them.
Empathic Listening is essential to effective communication. Covey emphasizes the importance, the power, and in some situations the necessity of not merely going through the mechanical responses that might be required for ordinary listening, but opening oneself to the talker to the point where one can actually feel what they are feeling. Covey, as others, believes that the only way to establish communication in some professional and personal situations is by becoming, in small part, the person you are listening to. He uses the words "sensing" (others call it "intuition") to describe the information a listener can perceive through deep, empathic listening. The experience Covey describes, standing for a moment in another's shoes and seeing the world through their eyes, is something everyone is capable of, but most of us rarely (if ever) deliberately do. Covey notes that it takes time to listen empathically and practice to become adept at it, but the reward is a whole new level of communication and problem solving because a person acquires the ability to see a situation simultaneously from multiple points of view.
Listening is essential to effectiveness as a speaker. Covey also points out that to be an effective speaker one has to absorb feedback from (listen to) one's audience and adjust one's presentations according to what works most effectively for them.